Creative direction  |  Web and user interface design

Report to Members

View website

Each year the ACFE releases an annual report — key highlights of benefits the organization provides its members. The goal is to retain and increase engagement among members. 

In years past, the report existed as an interactive pdf. I led the initiative to release the report as a responsive website. This gave our design team the opportunity to easily tell a cohesive story no matter the platform. 

Our goal was to create a unique experience that would evoke an emotional response. To achieve this, we created a design that stood out to members, allowing us to continue evolving our brand. 

 
 
rtm devices.jpg
 

To secure buy in for this new direction and format, I created style tiles, wireframes and high fidelity mock-ups to guide the project through build and approval phases. I used Sketch to build the wireframes and mock-ups, and presented my designs and UI interactions with Invision.

This new medium for the report was well received. Plans are in the works to build off the current site for future reports.

 
rtm icons.png
 
 
“I have to give you kudos. That report is really well done. I’ve seen dozens of annual reports to member organizations over the years and none were as innovative with the way the information was presented. Well done to you and your team!”

— Jala Attia, CFE, ACFE member”