Creative / art direction | print design
Fraud Conference
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The ACFE’s annual fraud conference is the largest anti-fraud conference in the world, attracting more than 3,000 attendees. I lead our design team to create and execute 70-plus projects from concept to completion, ensuring every piece fits cohesively into the event's branding.
Managing this significant workload requires a high level of organization to meet tight deadlines. Some key projects our team creates include the website, promotional videos, trade show signage and brochures.
Our theme for the 2018 show in Las Vegas is "Power Up!" We wanted the event to spark a sense of excitement for potential attendees. We saw an opportunity to create branding to coincide with this goal. A color palette of neon colors and gradients, bold typography and bright iconography helped us achieve a cohesive look for the event. I provided the creative direction for the branding and our first project, the conference website.
Subsequent projects I've designed include the conference exhibitor prospectus and a promotional bookmark tip for the third volume of our magazine.
“I’ve worked with Helen as a freelance designer for several years now. She is probably the best creative director I have ever worked with. Her ideas are inspirational. Direction is articulate. Feedback is concise. Being a part of her team, I know I’m going to be motivated to do my best work and create something amazing!””