Creative direction  |  print design

Benchmarking Report

As benchmarking has grown more popular as a means to identify anti-fraud best practices, the ACFE frequently heard a desire from members to have a way to benchmark their organizations’ internal fraud investigation teams. To meet this need, we created the In-House Fraud Investigation Teams: 2017 Benchmarking Report.

Our team had a unique challenge to work with data and present it in a compelling way. I led our designers to collaborate with the data research team and brainstorm ideas for creating various types of graphs and infographics. We had a goal to convey all of the information in the most comprehensive and interesting way possible. 

 
 
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To date, the landing page and downloads for the report have had significant traffic and clicks. The report has generated new conversions and revenue from its lead generation campaign. And the report is now seen as a valuable benefit for ACFE members.